Just some stunning facts about how truly effective Pinterest is for driving fun-loving traffic to brands’ websites.

  • Pinterest users are a high-end, college educated, high household-income audience
  • Pinterest attracts a predominately female audience (70%)
  • Pinterest users spend $174 per session vs. $95 on Facebook
  • Pins on Pinterest are worth an average of $.78
  • The average pin is re-pinned 10 times (Which makes each pin worth $7.80!)
  • On average a pin drives 2 visits and 6 page views
  • Pinterest users spend more than $168.83 vs. $94.70 on Facebook and $70.84 on Twitter
  • 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest

A few reads for more info! Enjoy. :-)

Social Network Demographics

Pinning Down the Impact of Pinterest

Also a really nice infographic from SmartInsights and RichRelevance.