Niquea.D and Papyrus Campaign
About The Campaign
Founded in 1950 as an importer of European paper products, the company is now comprised of a dynamic family of retail brands, including PAPYRUS, American Greetings, Carlton Cards, Paper Thread, as well as NIQUEA.D and PAPER DESTINY.
Through a widespread marketing effort, Papyrus was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their jewelry and accessories.
Papyrus acquired thousands of Facebook and Twitter followers through the campaign.
Social Referral Rate 3%
Cost Savings 60%
Conversion Rate 15%
Network Effect Growth 32%
Traditional Banner Ad
SocialActive™ Banner Ad
Click-Thru Growth Rate 100%
Conversion Growth Rate 20%
Social Referral Increase 200%
Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.
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Our Company Mission
Our mission is to create a fun and trustworthy eco-system for participants, brands and publishers
To create a centalized destination for social-media driven promotions.
We love our customers and don't sleep until they're happy!
We are a technology driven company always seeking to be on the cutting edge.