Project Description

Niquea.D and Papyrus Campaign

About The Campaign

Founded in 1950 as an importer of European paper products, the company is now comprised of a dynamic family of retail brands, including PAPYRUS, American Greetings, Carlton Cards, Paper Thread, as well as NIQUEA.D and PAPER DESTINY.
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Success Factors

Through a widespread marketing effort, Papyrus was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their jewelry and accessories.
Papyrus acquired thousands of Facebook and Twitter followers through the campaign.

Growth Metrics

Social Referral Rate 3%
Cost Savings 60%
Conversion Rate 15%
Network Effect Growth 32%

Traditional Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Conv. Rate

SocialActive™ Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Social Referrals
0%
Conv. Rate

Click-Thru Growth Rate 100%
Conversion Growth Rate 20%
Social Referral Increase 200%

Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.