Project Description

Journeys Simpsons Converse Sweepstakes

About The Campaign

Catering to the teen and young adult market, there are over 600 Journeys shoe stores throughout the United States. Located in major malls, the retailer certainly has the benefit of prime locations on its side, but what brings buyers back is the brands carried, and the attitude reflected in the selection of Journeys shoes. This conversion-focused campaign sought to attract new customers and word of mouth marketing.
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Success Factors

Through a widespread marketing effort, Journeys was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their shoes and accessories.
Journeys acquired thousands of Facebook and Twitter followers in addition to new customers through this campaign.

Growth Metrics

Social Engagement Growth 2%
Cost Savings 37%
Conversion Rate 14%
Network Effect Growth 62%

Traditional Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Conv. Rate

SocialActive™ Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Social Referrals
0%
Conv. Rate

Click-Thru Growth Rate 66%
Conversion Growth Rate 83%
Social Referral Increase 200%

Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.