Project Description

Gaiam Newsletter & Subscription Signup Campaign

About The Campaign

Gaiam provides fitness products and media, including products relating to the practice of yoga. Its yoga videos are taught by instructors such as Rodney Yee. Gaiam, is a fusion of the words “Gaia” and “I am”. This direct response campaign entailed attracting social followers and customer purchases.
lightbox title

Success Factors

Through a widespread marketing effort, Gaiam was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their jewelry and accessories.
Gaiam acquired thousands of Facebook and Twitter followers through the campaign.

Growth Metrics

Social Engagement Growth 5%
Cost Savings 55%
Conversion Rate 31%
Network Effect Growth 1614%

Statistics

1,555,208
Social Impressions
4,674
Influencers
10,857
Total Number of Social Actions
2
Actions/Person

Device Diversity

A display campaign to drive signups, subscriptions and sales.

Spreeify Media Kit

A promotion to brighten your day.

Spreeify Media Kit

Previous Challenges

  • Cost prohibitive CPC/CPM advertising on Facebook/Twitter/Google Adwords
  • Difficult to use software
  • Lack of analytics and campaign data
  • Poor social engagement (social sharing/posting/commenting/following)
  • Not enough cross-promotion (Facebook/Twitter/Pinterest/Tumblr)
  • Promotion guidelines and legality

Objectives

  • Increase number engaged Facebook & Twitter followers
  • Drive word-of-mouth marketing and long-term sales
  • Facebook/Twitter/etc. fan acquisition
  • Viral marketing
  • Customer analytics data

Execution

  • Social media-driven giveaway campaign
  • Facebook Comment Engine
  • Friend invite module
  • Pinterest post module
  • Social activity timeline
  • Publisher promotional banners

Featured Publishers

Featured Publishers

Attracted more social customers.

Spreeify Media Kit

Stirred up a social buzz.

Spreeify Media Kit

Social fans are the best brand evangelists.

Spreeify Media Kit

Real-time Promotion Dashboard Access.

Spreeify Media Kit

Our Value Proposition

Spreeify is a engagement-focused advertising platform that lets brands host campaigns that truly rock.

  • High quality publishers
  • Dashboard management
  • Direct performance metrics
We focus on the end goal not the impression.
Get precise when it comes to target audience.
Proprietary integrated engagement banner technology.

Testimonials

We love our customers and do everything we can to make them happy!

“Spreeify has gone above and beyond to tell the world of Social Media about our new, innovative products and services.”
Marci Liberman, VP Marketing, Starlooks
“This is one of the most powerful advertising platforms for conversion-focused ad buying. Look forward to a long-term relationship.”
Erin J., Social Media Manager
“Spreeify exceeded our expectations. I would recommend them for future product
launches designed to expand your reach.”
Stephanie Robbins, Agency Owner, etnies

Contact Us

Department


We’d love to hear from you! Lets get your brand Spreeified.

Entity Type

Advertising Budget:

 


Locations

  • San Francisco Bay Area
    800 W El Camino Real #180
    Mountain View, CA 94040
  • Los Angeles
    16501 Ventura Blvd. #461
    Encino, CA 91234
  • New York
    41 Madison Avenue #2500
    Manhattan, New York, 10010-2202


View Larger Map