Project Description

Gaiam Newsletter & Subscription Signup Campaign

About The Campaign

Gaiam provides fitness products and media, including products relating to the practice of yoga. Its yoga videos are taught by instructors such as Rodney Yee. Gaiam, is a fusion of the words “Gaia” and “I am”. This direct response campaign entailed attracting social followers and customer purchases.
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“Loved the results we got from our last Spreeify campaign! We experienced significant growth in all of our social channels, including a 20% increase in Facebook fans (versus an average of 11%) during the campaign. Being able to reach potential new customers is key to expanding our brand, and that’s exactly what Spreeify allows us to do.”
Valerie Gleaton Social Media Manager of Gaiam

Success Factors

Through a widespread marketing effort, Gaiam was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their jewelry and accessories.
Gaiam acquired thousands of Facebook and Twitter followers through the campaign.

Growth Metrics

Social Referral Rate 3%
Cost Savings 35%
Conversion Rate 13%
Network Effect Growth 114%

Traditional Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Conv. Rate

SocialActive™ Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Social Referrals
0%
Conv. Rate

Click-Thru Growth Rate 100%
Conversion Growth Rate 100%
Social Referral Increase 200%

Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.