Project Description

etnies Monsters University Social Sweepstakes

About The Campaign

Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. This campaign sought to drive direct reponse via social, engagement, signups and purchases.
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Success Factors

Through a widespread marketing effort, etnies was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their footwear and accessories.
etnies acquired thousands of Facebook and Twitter followers through the campaign.

Growth Metrics

Social Engagement Growth 23%
Cost Savings 62%
Conversion Rate 5%
Network Effect Growth 589%

Statistics

505,833
Social Impressions
2,515
Influencers
9,732
Total Number of Social Actions
4
Actions/Person

Device Diversity

Harness the power of social recommendation.

Spreeify Media Kit

A display campaign to attract, excite and engage.

Spreeify Media Kit

Previous Challenges

  • Cost prohibitive CPC/CPM advertising on Facebook/Twitter/Google Adwords
  • Difficult to use software
  • Lack of analytics and campaign data
  • Poor social engagement (social sharing/posting/commenting/following)
  • Not enough cross-promotion (Facebook/Twitter/Pinterest/Tumblr)

Objectives

  • Increase number engaged Facebook & Twitter followers
  • Drive word-of-mouth marketing and long-term sales
  • Facebook/Twitter/etc. fan acquisition
  • Viral marketing
  • Customer analytics data

Execution

  • Social media-driven giveaway campaign
  • Facebook Comment Engine
  • Friend invite module
  • Pinterest post module
  • Social activity timeline
  • Publisher promotional banners

Featured Publishers

Featured Publishers

Drove more social evangelists.

Spreeify Media Kit

Attracted more social customers.

Spreeify Media Kit

Stirred up a social buzz.

Spreeify Media Kit

Social fans are the best brand evangelists.

Spreeify Media Kit

Real-time Promotion Dashboard Access.

Spreeify Media Kit

Our Value Proposition

Spreeify is a engagement-focused advertising platform that lets brands host campaigns that truly rock.

  • High quality publishers
  • Dashboard management
  • Direct performance metrics
We focus on the end goal not the impression.
Get precise when it comes to target audience.
Proprietary integrated engagement banner technology.

Testimonials

We love our customers and do everything we can to make them happy!

“Spreeify has gone above and beyond to tell the world of Social Media about our new, innovative products and services.”
Marci Liberman, VP Marketing, Starlooks
“This is one of the most powerful advertising platforms for conversion-focused ad buying. Look forward to a long-term relationship.”
Erin J., Social Media Manager
“Spreeify exceeded our expectations. I would recommend them for future product
launches designed to expand your reach.”
Stephanie Robbins, Agency Owner, etnies

Contact Us

Department


We’d love to hear from you! Lets get your brand Spreeified.

Entity Type

Advertising Budget:

 


Locations

  • San Francisco Bay Area
    800 W El Camino Real #180
    Mountain View, CA 94040
  • Los Angeles
    16501 Ventura Blvd. #461
    Encino, CA 91234
  • New York
    41 Madison Avenue #2500
    Manhattan, New York, 10010-2202


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