Project Description

etnies Monsters University Social Sweepstakes

About The Campaign

Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. This campaign sought to drive direct reponse via social, engagement, signups and purchases.
lightbox title
“Spreeify exceeded our expectations. I would recommend them for future product
launches designed to expand your reach.”
Stephanie Robbins Ad Agent for etnies

Success Factors

Through a widespread marketing effort, etnies was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their footwear and accessories.
etnies acquired thousands of Facebook and Twitter followers through the campaign.

Growth Metrics

Social Referral Rate 2%
Cost Savings 32%
Conversion Rate 15%
Network Effect Growth 89%

Traditional Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Conv. Rate

SocialActive™ Banner Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Social Referrals
0%
Conv. Rate

Click-Thru Growth Rate 50%
Conversion Growth Rate 14%
Social Referral Increase 200%

Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.