Project Description

Adobe Campaign

About The Campaign

Adobe is the global leader in digital marketing and digital media solutions. The purpose of this campaign was to drive social engagement, newsletter signups and customer nurturing for their Photoshop CC + Lightroom 5 offer.
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Success Factors

Through a widespread marketing effort, Adobe was able to leverage word-of-mouth marketing, social sharing and social influence to help get the word out about their Photoshop + Lightroom offer.
Adobe acquired thousands of Facebook and Twitter followers and shares along with subscriptions and sales through the campaign.

Growth Metrics

Social Engagement Growth 12%
Cost Savings 50%
Conversion Rate 10%
Network Effect Growth 643%

Traditional Display Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Conv. Rate

SocialActive™ Display Ad

Spreeify Media Kit
0%
Click-Thru Rate
0%
Social Conversions
0%
Conv. Rate

Click-Thru Growth Rate 100%
Conversion Growth Rate 50%

Numbers reflect a 3 month timespan including residual clicks and conversions via social engagement and retargeting.