If you haven’t heard of the Ellen DeGeneres’ selfie at the Oscars that got retweeted more than 3 million times, you probably have been living on another planet for the past few days. However, just in case you have no idea of what I am talking about, here is the picture that was retweeted 3,312,929 to be exact.

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Ellen DeGeneres’ selfie now holds the record as the most popular tweet ever, easily outshining President Obama’s 2012 reelection tweet which only got 778,000 retweets. The selfie even knocked Twitter offline for a bit with more than 700,000 retweets and nearly 200,000 favorites in just 30 minutes. Behind every great picture there is a great product. Samsung was the biggest winner of the night, they scored an epic product placement for their new Galaxy Note 3. This social media phenomenon reminds me of the Oreo blackout tweet at the Super Bowl which generated nearly 10,000 retweets per hour. More recently, Arby’s tweet about Pharrell William’s hat at the Grammy brought in an astonishing 78,000 retweets.

Needless to say, the last two years twitter has opened an opportunity for companies to take part in real-time marketing moments. Now let’s turn the mic to YOU…

What was your favorite organic tweet moment so far?

  • Ellen's selfie (75%, 6 Votes)
  • Arby's hat (25%, 2 Votes)
  • Oreo's blackout (0%, 0 Votes)

Total Voters: 8

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