Okay so we all know that advertising has changed a ton since the early days, but it hasn’t really changed at all…

Think how relevant these quotes are in today’s advertising age with analytics, A/B testing, social media, conversion optimization, viral campaigns and of course simplicity.


1. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

2. “Never stop testing, and your advertising will never stop improving.”

3. “Big ideas are usually simple ideas.”

4. “The best ideas come as jokes. Make your thinking as funny as possible.”

5. “Our business is infested with idiots who try to impress by using pretentious jargon.”