Though the mobile advertising industry is experiencing hyper-growth it is still riddled with inefficiencies, missed opportunities and technical challenges — all of which Spreeify aims to solve with their new mobile rich media ad platform.
October 15, 2014 – Los Angeles, Calif. – Spreeify, the next-generation display ad tech company, announces the launch of its Mobile Rich Media Ad Platform to maximize advertisers’ mobile ad dollars. The platform features patent-pending technology which allows advertisers to optimize and/or increase click-through, real-time bidding and conversion/engagement rates by harnessing the power of artificial intelligence, code-based creatives and data-driven optimization. Live demo and more info at spreeify.com.
The platform boasts patent-pending advertising technology which allows advertisers to utilize HTML5, machine-learning and third party data to ultimately improve advertising KPIs on desktop and mobile. The technology is industry compatible with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN). The company’s customer lists includes JustFab, Sony and Papyrus companies.
Spreeify technology is focused on enabling advertisers to leverage next-generation ad technology. The company offers a SaaS platform for authoring ads, a massive creative library of ad units, and an analytics engine to report actionable data generated by campaigns.
“The fact of the matter is that most display ads are dumb. They are either static images or interactive Flash creatives. The next-generation of display ads are driven by sophisticated intelligence that can dramatically optimized based on publisher, viewer, historic and geographic information — all within a fraction of a second,” says Ruben Dua, CEO of Spreeify. “Its like sending a ninja out with every single one of your ads.”
The opportunities are noteworthy within the mobile space. According to eMarketer, mobile advertising is expected to grow 75.1% to $31.45 billion by 2018. Additionally, according to AdKnowledge, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. Video is also an explosive market. In fact, by 2018 mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013 as stated by AdKnowledge.
“In a city like LA where video is king, our MultiClick ad technology allows advertisers to maximize high-impact engagement and conversion within IAB-standard mobile ad creatives,” Paul Malin, President/CRO or Spreeify. “We are excited to be piloting this program with a select number of large advertisers.”
Spreeify, based in Los Angeles, is a next-generation ad technology company that leverages artificial intelligence, code-based creative units and data-driven optimization to maximize advertising dollars. More info at spreeify.com.