About Ruben Dua

CEO of Spreeify

Spreeify Launches Mobile Rich Media Platform

Though the mobile advertising industry is experiencing hyper-growth it is still riddled with inefficiencies, missed opportunities and technical challenges — all of which Spreeify aims to solve with their new mobile rich media ad platform.

October 15, 2014 – Los Angeles, Calif. – Spreeify, the next-generation display ad tech company, announces the launch of its Mobile Rich Media Ad Platform to maximize advertisers’ mobile ad dollars. The platform features patent-pending technology which allows advertisers to optimize and/or increase click-through, real-time bidding and conversion/engagement rates by harnessing the power of artificial intelligence, code-based creatives and data-driven optimization. Live demo and more info at

Mobile Rich Media Platform

The platform boasts patent-pending advertising technology which allows advertisers to utilize HTML5, machine-learning and third party data to ultimately improve advertising KPIs on desktop and mobile. The technology is industry compatible with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN). The company’s customer lists includes JustFab, Sony and Papyrus companies.

Spreeify technology is focused on enabling advertisers to leverage next-generation ad technology. The company offers a SaaS platform for authoring ads, a massive creative library of ad units, and an analytics engine to report actionable data generated by campaigns.

“The fact of the matter is that most display ads are dumb. They are either static images or interactive Flash creatives. The next-generation of display ads are driven by sophisticated intelligence that can dramatically optimized based on publisher, viewer, historic and geographic information — all within a fraction of a second,” says Ruben Dua, CEO of Spreeify. “Its like sending a ninja out with every single one of your ads.”

The opportunities are noteworthy within the mobile space. According to eMarketer, mobile advertising is expected to grow 75.1% to $31.45 billion by 2018. Additionally, according to AdKnowledge, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. Video is also an explosive market. In fact, by 2018 mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013 as stated by AdKnowledge.

“In a city like LA where video is king, our MultiClick ad technology allows advertisers to maximize high-impact engagement and conversion within IAB-standard mobile ad creatives,” Paul Malin, President/CRO or Spreeify. “We are excited to be piloting this program with a select number of large advertisers.”

About Spreeify:
Spreeify, based in Los Angeles, is a next-generation ad technology company that leverages artificial intelligence, code-based creative units and data-driven optimization to maximize advertising dollars. More info at

Why Social Display Advertising is the “Next Thing” in Online Advertising

Okay here’s the deal. Right now the average display campaigns get a .1% click-through rate and a 5% click-to-conversion rate. This means that for every 100,000 impressions an advertisers can expect to get 100 clicks and 5 conversions. If an advertiser is spending $2CPM, the impressions cost $200, clicks $2 and conversions $40. Therefore their customer acquisition cost is $40… Let’s hope that the LTV (lifetime value) or better yet the AOV (average order value) is more than that. The sad reality is that most of the time this is not the case.

To be continued…

Spreeify New Overview Document Rocks!

A huge thanks to our staff and creative strategist Manish Dua for putting together our new overview document.

Download PDF file here.

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Spreeify SocialActive Banner Technology Featured in SoCalTech

A huge thanks to the folks at SoCalTech for this great plug on our new tech!


Los Angeles-based Spreeify, the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. The company said that the new technology allows advertisers to embed social engagement options–such as Facebook, Twitter, Pinterest and other post/follow buttons–directly within IAB HTML5 advertising ads. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Spreeify said the inclusion of those social links in ads makes it easier for advertisers to measure social engagement, and also gain additional social conversions from their ad campaigns. Pricing on the new product were not announced.


Read full article here.

How Images Improve Engagement in Advertising and Social Media… Get Visual

A very good info graphic on the importance of good imagery in your ads and social media…
Thanks to MDG for creating.

If opportunity doesn’t knock, build a door.

What would Don Draper say about advertising in 2014.

Okay so we all know that advertising has changed a ton since the early days, but it hasn’t really changed at all…

Think how relevant these quotes are in today’s advertising age with analytics, A/B testing, social media, conversion optimization, viral campaigns and of course simplicity.


1. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

2. “Never stop testing, and your advertising will never stop improving.”

3. “Big ideas are usually simple ideas.”

4. “The best ideas come as jokes. Make your thinking as funny as possible.”

5. “Our business is infested with idiots who try to impress by using pretentious jargon.”


8 Steps to Create Better Banner Ads

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  • display_ads

10 Scariest Statistics about Display Advertising – You’re more like to…

Some of these seem totally outlandish and downright pathetic, but math doesn’t lie (except when it does)… As a benchmark… The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR.shocked

10 Shocking But True Display Advertising Stats

  1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source:Solve Media
  2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore)
  3. You are more likely to get a full house while playing poker than click on a banner ad.(Source: Solve Media)
  4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore)
  5. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
  6. The average clickthrough rate of display ads is 0.1%. (Source: DoubleClick
  7. You are more likely to birth twins than click a banner ad. (Source: Solve Media)
  8. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
  9. You are more likely to get into MIT than click a banner ad. (Source: Solve Media)
  10. You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media)

These stats were curated from Digiday and Business Insider.


Instagram $100 Million Deal with Omnicom

Instagram just signed a $100 million advertising deal with the ad agency Omnicom Group. The Agency will buy up to $100 million in ads on Instagram. They are a few aspects that make this deal promising. First, the deal is flexible. Omnicom doesn’t have to spend the entire $100 million, meaning if they don’t like the results they can spend less. Instagram will be using a native model for their ads that look like regular photos and videos, except they are from brands, just as twitter ads look like normal tweets. Brands will also be offered the opportunity to buy followers, just like on Twitter. Moreover, this deal gives Omnicom a leg up on its competition. There are 150 million monthly active users on Instagram making it amongst the hottest social media platforms out there. For any brand, Omnicom represents the privileged partner to work with. Lastly, it gives Instagram the opportunity to work closely with an agency and develop ads that are more appealing and engaging to a targeted audience. Instagram will surely encounter the same challenges Twitter had with their advertisement model. However, working with an ad agency to slowly introduce advertising to the platform gives Instagram room to experiment.

The Epic Tweet that Crashed Twitter

If you haven’t heard of the Ellen DeGeneres’ selfie at the Oscars that got retweeted more than 3 million times, you probably have been living on another planet for the past few days. However, just in case you have no idea of what I am talking about, here is the picture that was retweeted 3,312,929 to be exact.










Ellen DeGeneres’ selfie now holds the record as the most popular tweet ever, easily outshining President Obama’s 2012 reelection tweet which only got 778,000 retweets. The selfie even knocked Twitter offline for a bit with more than 700,000 retweets and nearly 200,000 favorites in just 30 minutes. Behind every great picture there is a great product. Samsung was the biggest winner of the night, they scored an epic product placement for their new Galaxy Note 3. This social media phenomenon reminds me of the Oreo blackout tweet at the Super Bowl which generated nearly 10,000 retweets per hour. More recently, Arby’s tweet about Pharrell William’s hat at the Grammy brought in an astonishing 78,000 retweets.

Needless to say, the last two years twitter has opened an opportunity for companies to take part in real-time marketing moments. Now let’s turn the mic to YOU…

What was your favorite organic tweet moment so far?

  • Ellen's selfie (75%, 6 Votes)
  • Arby's hat (25%, 2 Votes)
  • Oreo's blackout (0%, 0 Votes)

Total Voters: 8

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25 Most Creative Social Media Job Titles

20 years ago Geocities came up with the first social media network; it was the third most viewed website on the web. Few years later, mark Zuckerberg introduced Facebook and ever since the number of social media platforms have been growing considerably. With a new market comes new job titles, the most common are social media manager, strategist, analyst and specialist just to name a few. However, lately some companies have been getting as creative as it can be with their titles, going from “Social Media Rockstar” to “Community Wizard”. We have put together 25 of the most hilarious social media job titles out there.

1.Social Media Rockstar
2.Senior Social Media Capability Architect
3.Social Media Tactician
4.Social Media Wizard
5.Social Activationist
6.Chief People-Herder
7.Social Media Ninja
8.Community Data Guerrilla
9.Social Media Enthusiast
10.Idea Inventor
11.Social Media Missionary
12.Social Media Evangelist
13.Social Media Guru
14.Social Media Profit Mechanic
15.Dynamic Social Innovator
16.Social Mediaholic
17.Social Mercenary
18.Social Media Composer
19.Social Performer
20.Social Media Composer
21.Social Performer
22.Epic Social Manager
23.Social Media Overlord
24.Digital Demigod
25.Digital Marketing Magician

Pinterest Tips that can Help Boost Your Business

Leads and sales is the goal to create the ultimate business. With tons of social media platforms to choose from, picking the right one for your business can be tricky. Pinterest is unique because of its visual platform that draws attention and generates views from the audience. Beautifully detailed pictures captivates your audience when Pintertest is used to its full advantage. Here are some great tips you can use to throw this visual platform to your marketing mix.

  • Think Visual. Be artistic and creative. Have fun creative digital inboards to excite your audience. Let pictures speak for themselves.
  • Guide Your Audience. Keep them hungry for more. It’s a good idea to link the site of your brand to other social media sites. This will help keep the curiosity and interest growing.
  • Don’t Forget About the Men! Woman may the have the bigger percentage as Pinterest users but that doesn’t mean men can’t join in on the fun. Adapt your content to your target audience. There’s plenty of things out there to market for the men.
  • Your Brand Name is Who You Are. Don’t let the audience forget who you are. It’s best to use the brand’s name as the username. Its a small but very important detail when marketing.
  • Build Relationships. Don’t’ become a robot and not socialize with the audience. Make it personal. Traffic comes and goes so it’s important to show the user you care. Offer advice, answer questions or re-pin something unique and interesting. This can help your audience stick around longer.
  • Give Back to the User Community. A user’s time is valuable so why not give something of value in return? If you ask them to repin or sign up with your brand, then give them an incentive to do so. Give out freebies, have a contest ,or offer to give them the inside scoop on product launches. This will keep both your audience and business happy.
  • instagram

Instagram Gives Best “Social Branding” (over Facebook, Twitter & Google +

The Verdict is in! Check out this post by Venture Beat stating that “Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+”

Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+.

“With increases in fan/follower engagement nearly three times that of other networks studied, Instagram is the clear winner for 2013,” SumAll CEO Dan Atkinson said. “If a company has a visual product to sell and it’s currently not on Instagram, that company is missing out on significant brand awareness and revenue.”

SumAll, a business analytics tool, currently tracks over 100,000 businesses on social networks, analyzing over 290 billion social actions per year.

Across businesses that are on all four networks, SumAll says that Instagram resulted in the most new followers in 2013 — and significant revenue. Brands on Instagram saw an average of 7 percent growth in both followers and engagement. And while U.S. brands saw a nice little revenue lift from Instagram — 1.5 percent to 5 percent — businesses in the U.K. reported more, up to 3.6 percent.

Which means that social commerce may finally be a real phenomenon.

Social media marketing expert Eric Dahan, the CEO of Instabrand, agreed. Instabrand is a social marketing organization focused on visual media. Right now that means Instagram, but Vine, Tumblr, and Pinterest are on the horizon.

“Instagram is the best platform for brands,” he told me. “It’s much stronger than Facebook.”

thumbs downInstabrand says its customers saw their followers grow from zero to 30,000 in campaigns costing just $3,000 to $5,000. One jewelry company, NouviNomi, got 50,000 unique visitors to its site from Instagram in two months as a result of a campaign that cost just $3,000.

“We average around 2 cents per engagement,” Dahan says. “We can’t measure impressions — Instagram doesn’t allow it — but we can measure engagement. If you have 200,000 followers, we’ll see 3,000 to 15,000 likes for a post, for a 2 percent to 10 percent engagement rate. Sometimes that jumps to 20 percent.”

Clearly, with a visual medium, visual brands that can communicate via images do best.

SumAll says that fashion retailer In God We Trust credits 2.3 percent of its revenue to Instagram, a number that may sound small but is actually huge for social commerce stemming from just one mobile social network. And SumAll’s Atkinson says that a bicycle manufacturer, Pure Fix Cycles, reports that every Instagram post it publishes is worth roughly $100 in revenue.

That’s impressive.

The best approach on Instagram, Dahan says, is not what you might think. Many brands are turning to celebrity endorsements as a quick-fix strategy to drive views, engagement, and ultimately revenue, but that can backfire.

“We match businesses with users that already like the brand,” he told me. “We tend not to like using celebrities — they’re almost corporate now, and people know they’re promoting a product just because they’re getting paid. We like to use grassroots people.”

And other networks, such as Facebook and Twitter?

“Twitter is mainly text-based … great for articles and headlines … but not as good for brands,” he said. “And Instagram is … much stronger than Facebook.”

Read full post here.

  • Sweepstakes, Giveaway, Contest

What is the Difference between a Sweepstakes, Giveaway, and Contest?


  • Sweepstakes are prize giveaways where the winners are chosen by luck and chance.
  • Legitimate promotions can never have consideration. What does this mean? It means that you will never have to pay to enter a legitimate sweepstakes. Also purchasing a product will not improve your odds.
  • The winner is not chosen by skill
  • The United States has strict, specific laws that ban private lotteries. Different states have different rules for sweepstakes.
  • A sweepstake must make certain that at least one of three major lottery elements is missing: winners that are chosen by chance, prizes, or payment for a prize
  • Non-monetary social media involvement could be Facebook likes, Pinterest pins and re-pins, tweets, Instagram shares, commenting, etc.


  • A giveaway is where something is given away for free
  • Companies use giveaways to promote their products and services and get word of mouth going. See Susan Friedman’s 10 Tips to Use Giveaways Effectively
  • A giveaway could either be a sweepstakes or a contest depending on how you set it up


  • Unlike Sweepstakes and Giveaways, contests draw a winner based on merit, talent, or skill
  • Depending on the contest, it could either be who submits the best essay, photo entry, video, recipe etc. that will win the contest
  • Contests are usually more fun and creative
  • Contests offer a way for participants to express themselves in unique ways
  • They allow the company or brand to engage with current or potential fan base more
  • Contests can legally charge a fee to enter the contest
  • For contests there needs to be a clear set of rules and regulations