Some of these seem totally outlandish and downright pathetic, but math doesn’t lie (except when it does)… As a benchmark… The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR.shocked

10 Shocking But True Display Advertising Stats

  1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source:Solve Media
  2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore)
  3. You are more likely to get a full house while playing poker than click on a banner ad.(Source: Solve Media)
  4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore)
  5. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
  6. The average clickthrough rate of display ads is 0.1%. (Source: DoubleClick
  7. You are more likely to birth twins than click a banner ad. (Source: Solve Media)
  8. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
  9. You are more likely to get into MIT than click a banner ad. (Source: Solve Media)
  10. You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media)

These stats were curated from Digiday and Business Insider.